Tag Archives: Betting on Sports America

Betting on Sports presents ‘biggest and most comprehensive agenda’

‘Our biggest and most comprehensive agenda yet’ is how SBC Managing Director Andrew McCarron describes the fourth edition of the Betting on Sports conference and exhibition. There will be eight bumper tracks held across the two days of SBC’s flagship conference, which takes place at Olympia London from 17-20 September, including the second running of the PaymentExpert Forum. Betting on …

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Morten Andersen: There is a lot to gain from the NFL’s expansion

The NFL has exponentially grown in recent years, both in terms of broadcast reach and participation. At the recent Betting on Sports America conference, NFL Pro Football Hall of Fame Inductee Morten Andersen spoke about how fan engagement with NFL has sky-rocketed in recent years, which can be attributed to the wide-spread roll out of social media strategies. Andersen is best known for being the all-time leader …

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Governor Phil Murphy: New Jersey could overtake Nevada in the next year

New Jersey Governor Phil Murphy has predicted that New Jersey will overtake Nevada as the new place to “plant a flag” when it comes to sports betting in the United States. Speaking at the recent Betting on Sports America event, Murphy explained that the forty years of regulatory and customer experience in New Jersey has been the bedrock for bringing …

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Benjie Cherniak: Sending the right message to US college athletes

college

Sending the right message from the first contact with a college athlete is key to stopping the spread of sports wagering scandals around NCAA-organised events in the US. That’s according to Benjie Cherniak, MD of Don Best Sports (Scientific Games), who spoke on a panel at last month’s Betting on Sports America conference about college sports – “the forgotten child” of sports …

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1xBet gets ready to enter the North American market

1xBet

Just three weeks after 1xBet sponsored Betting on Sports America in New Jersey, we caught up with Alex Sommers – the company’s director of affiliate marketing – to discuss entering the US, and why 100 million adult bettors is a good indicator of the country’s potential to house the world’s largest gambling market. SBC: US punters are said to crave a more …

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Eight out of 10 virtual bets in Africa placed through Golden Race

Golden Race

Eight out of 10 bets placed on virtual sports in Africa last year were facilitated by Golden Race, through either the company’s Golden Box or Online platform. That was one of the key messages from the firm’s CEO Martin Wachter as part of an interview at last month’s Betting on Sports America conference in New Jersey. Wachter also spoke about …

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Sportradar: Embracing the “next generation” for collecting sports data

data

A recent recipient of re-certification from the ISO for the quality, efficiency and distribution of sports data, Sportradar has refused to rest on its laurels, particularly when it comes to embracing the “next generation” for how this data is collected. David Lampitt is the Head of Global Sports Partnerships for Sportradar, whose data collection process currently involves more than 7,000 …

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SG Digital: The tech tools and knowledge to “win” in the US sports betting market

OpenSports

SG Digital’s Keith O’Loughlin said that the technology behind the recent OpenSports rebrand is “underpinned” by an OpenAccelerate program that helps an operator get to market quickly, run its day-to-day operations, and “win” in the market. Speaking at last month’s Betting on Sports America conference, O’Loughlin said that OpenAccelerate provides vital support to the “four key pillars” of this new …

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Betting on Sports America debut receives overwhelming endorsement

Betting on Sports America

SBC’s inaugural US conference Betting on Sports America has been hailed a huge success, with 97.7% of delegates proclaiming they would recommend the event to a colleague. More than 1,500 delegates attended the event, held last week in New Jersey and New York, with more than 80% coming from North America. In fact, the total number of registrations reached almost …

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‘Big 5’ US sports not the only show in town says Perform

IMG - Copyright: luckybusiness / 123RF Stock Photo

The percentage of in-play wagers on tennis in the US, combined with the sport’s potential betting-based turnover once the market reaches maturation, continues to dispel the misconception that the biggest sports in the country are the “only show in town”. That was the view of Perform Group’s Bill Anderson, who delivered a presentation on live betting at last week’s Betting …

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