SBC News Voice of the Sports Betting Industry
It was a tense Sunday night and early Monday morning for bookmakers, as Super Bowl LII delivered an epic final for NFL season 2017/18.
Yet again the NFL’s showcase finale, would test all bookmakers’ nerves as the New England Patriots vs The Philadelphia Eagles would go down to the wire, with star quarterback Tom Brady required to deliver another ‘Patriots miracle’.
However, Brady the NFL’s biggest star, who has turned the New England Patriots into a ‘dynasty franchise’ having won five Super Bowls (2002, 2004, 2005 2015 & 2017) could not complete the Patriots final play, handing underdogs the Philadelphia Eagles their first-ever Super Bowl victory.
Speaking to SBC, Argyll Entertainment Trading Director Stephen Baumohl commented on Super Bowl LII action;
“The Super Bowl is one of our biggest events of the year, with Redzonesports.bet being particularly focussed on NFL, and after last year’s incredible Patriots comeback, which was painful for us, we felt a sense of deja-vu as the Patriots looked like they were about to mount another historic comeback. We were immensely relieved to see them fall short in what was a record Super Bowl for us in terms of both turnover and number of bets. We had seen plenty of money for New England all season and even though we saw more money for Philadelphia on the handicap for the game, it was a very good result for us overall.”
“Although the Patriots were 4.5 point favourites, or 1.5 to win the match, the result itself wasn’t really a shock as there were plenty of Eagles backers and opinion seemed to be fairly evenly divided around who would win.”
Another enthralling Super Bowl final, sees Argyll Entertainment close a further successful NFL season for US sports-centric subsidiary Redzonesports.bet, stating that the NFL will only increase in popularity with European punters.
“Pre-match turnover was roughly three times that of last year’s final but in-play business was closer to five times busier; perhaps due to the back and forth nature of the game. It all supports our belief that NFL is one of the fastest growing sports in the UK not only for viewing but also as a sport to bet on and when we get treated to back to back spectacles like these, it can only attract more interest – bring on NFL season 2018/19!”
