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GamCare opens tender to evaluate effectiveness of Women’s Pathway Programme

GamCare MyGamCare

GamCare seeks a qualified partner to evaluate the work and strategic progress of its “Women’s Pathway Programme” (WP Programme).

The gambling harms intervention, treatment and support charity has initiated a tender to review the WP Programme’s effectiveness with regards to breaking barriers that “prevent women from seeking help for gambling harms” and to provide further guidance on the programme’s development and strategic planning.

A headline project, the WP Programme was established in 2024 as a three-year mandate to help GamCare provide dedicated pathways for women in local communities to seek help from gambling harms,  whether individually suffering or impacted by someone else’s behaviour.

GamCare views Women’s Pathways as an essential component to improving the support of the National Gambling Helpline and further enhancing treatment support services, resources and staff training.

As cited: “Fundamental to our approach is understanding the role that building women’s self-confidence/self-esteem, destigmatising gambling harm and improving health literacy plays in enabling women to access the services and support that they need.”

The impact evaluation will assess the effectiveness of the WPP in empowering women and reducing both individual and systemic barriers to help-seeking. Core evaluation questions will include:

  •   How the programme enhances women’s confidence and decision-making regarding gambling harm.
  •   The extent to which the programme has reduced stigma as a barrier to support.
  •   The impact on help-seeking behaviour and accessibility of support services.
  •   Milestones in women’s empowerment and destigmatisation during the funding cycle.
  •   Recommendations for future development and scaling.

 The scope of work will require the successful evaluator to develop a comprehensive evaluation plan outlining methodology, data collection tools and delivery timelines. 

Evaluators will be responsible for analysing the findings and producing both interim and final impact evaluation reports. Findings will be presented to GamCare’s internal team and key stakeholders to inform ongoing strategic planning.

Tender submissions must include a cover letter detailing the applicant’s experience in conducting impact evaluations, particularly within the charity sector and on themes of women’s empowerment and/or destigmatisation. 

Proposals should outline the intended methodology, plans for data collection and analysis, a realistic timeline for delivery, and the qualifications of the team. 

The evaluation has a total budget of £80,000 inclusive of VAT and expenses. The contract will cover the period from April 2025 to June 2027, coinciding with the delivery and conclusion of the WPP.

Tender submissions are due by 8 August 2025. Shortlisted applicants will be notified the week commencing 11 August, with interviews (if applicable) scheduled for the week of 25 August 2025. The successful evaluator will be appointed between 8 and 19 September 2025.

Further details on the tender and submission process can be accessed via the following contact: Laura Burke – [email protected]. A full tender brief is available at: https://www.gamcare.org.uk/news-and-jobs/invitations-to-tender/

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