SBC News Voice of the Sports Betting Industry
The UK Tote Group (Tote) states that it has entered a ‘new pricing era’, following the launch of its new ‘Tote+’ pool pricing module, which will provide racing customers with a 10% enhanced dividend payout.
Updating customers, Tote stated that its improved module held no cap on the stake a player can place to receive a price enhancement, which has been applied to all Tote pool markets with dividends priced at over 1.20.
The Tote+ module has been made exclusively available to customers wagering on UK and Irish racing pools on the Tote.co.uk platform.
“For example, if the Scoop6 has a million-pound dividend, Tote+ customers will be paid £1.1m (£1m + £100,000 extra). If the Placepot pays £438, Tote+ customers will receive £481.80 (£438 + £43.80 extra),” the Tote explained on Tote+ benefits.
Unlike fixed-odds sportsbooks, the Tote’s payout dividends are calculated based on the share of the pool maintained between winning ticket holders.
Having trailed its new Tote+ module, the Tote declared that its dividend had outmatched traditional bookmakers with regards to this weekend’s Grand National results
- Minella Times – SP 11/1, Tote+ 13.20
- Balko Des Flos – SP 100/1, Tote+ 164.12
- Any Second Now – SP 15/2, Tote+ 11.33
- Burrows Saint – SP 9/1, Tote+ 11.33
Providing further customer value, the Tote maintains its ‘pool guarantee’ ensuring that it will always match the industry Starting Price (SP) or exceed it if the pool price is bigger on all Win bets.
“Tote+ is our way to say thank you to all customers choosing to bet directly with the Tote. We want to reward customers for betting with us and ensure they receive the best possible value,” said Jamie Hart, UK Tote Group’s Racing and Liquidity Director.
“Tote+, combined with Tote Guarantee means Tote customers will never be paid less on Win bets, and more if the pool price is bigger, while on all pool bets they will be receiving 10% better than the official dividend every single time they bet with the Tote.”
