Racing Post B2B continues to revamp its senior management structures, confirming the appointment of Alan Casey to the position of Head of Trading Partnerships.
Casey joins Racing Post B2B from online betting exchange BETDAQ (GVC Holdings), where he formerly served as Commercial Manager and API lead.
Updating the market, Racing Post B2B details that Casey will be a key stakeholder in the developing the commercial strategy of the new ‘AllSported ’ joint-venture formed by Racing Post, TXODDS and Banach Technologies.
Launched this summer, AllSported is a ‘made-to-measure’ trading solution for bookmakers optimising their racing odds and market risk management capabilities.
Alan Casey commented on joining Racing Post B2B; “I’ve been a horseracing enthusiast for years and working on the operator side for the past seven years has given me a real appreciation of how difficult it is to price horseracing and provide a viable product. I think AllSported bridges that gap and is a hugely significant product for the marketplace. The plug and play solution is key to getting more players in the horseracing space both in the UK and Globally.
“Racing Post has been a shining example of how a company needs to continue to diversify and innovate to succeed. From a newspaper to a multimedia content provider and now into the trading space – from afar – it’s been a really interesting few years for the business. I’m excited to be starting and I feel that AllSported can take the business to the next level.”