Island Luck Bahamas appoints Degree 53 to lead digital revamp

Andrew Daniels – Degree 53

Industry design, development and innovation studio Degree 53 continues its strong 2019 commercial momentum, confirming that Bahamas-based gambling group Island Luck has sanctioned the company to revamp its entire digital profile.

Operating as the Bahamas leading licensed gambling operator, Island Luck has commissioned Degree 53 to modernise its digital verticals, focusing on improving all-around engagement dynamics related to UX, customer journey, product inventory and information of services.

Updating stakeholders, Leon Walters, Chief Product Officer at Island Luck commented on developments: “This is a very exciting project for Island Luck and involves refreshing our entire online offering. We really liked the ideas that the team at Degree 53 put forward.”

“We believe they will really help us bring more engagement and excitement to our customers. Their expertise has been really valuable to us in terms of identifying areas for improvement in the customer journey within our product range. I’m glad we’ve teamed up with such a strong supplier who understands our requirements and I look forward to seeing how our projects progress.”

Confirming the Island Luck project, Degree 53 closes a busy first half of 2019, in which the Manchester-based studio has secured new projects with Betfred and racing bookmaker Black Type.

Andrew Daniels, Managing director at Degree 53 details: “We’re very happy to be working with Island Luck and hope our work can make their products really stand out. We always advise operators to continuously review their customer journey and optimise products to offer a modern and enjoyable experience.

“It’s key to staying on top of trends and customers’ needs, as well as increasing retention. Working with Island Luck marks a new geographical area for us and this is a testament to how we can apply our expertise to operators globally. I can’t wait to see this project go live and continuing our partnership in the future.”

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