SBC News Voice of the Sports Betting Industry
Industry, design and innovation studio Degree 53 continues its legacy partnership with Betfred, announcing that it has redesigned the ‘Lotto section’ of the Betfred.com website.
In its update, Degree 53 details that it has revamped frontend and backend capabilities with a ‘mobile-first strategy in mind’ delivering a fully responsive experience across web, tablet and mobile devices.
Product upgrades see Degree 53 improve Betfred Lotto ‘betslip engagement’, which will now include more cross-selling points for players, combined with the option to ‘play the same numbers’.
The Degree 53 team has also added numerous info points across the product to help novices understand the terminology easier.
Chris Young, Head of Lotto, Virtual Sports & Esports at Betfred comments: “I am very pleased with the work the Degree 53 team have been delivering. Since the relaunch, we have seen record sessions and improved conversions on the product. Feedback has been very positive and we can see that many of our customers have started using the new apps. Overall, the improvements the team made have generated fantastic results and I expect this to continue going forward. Thanks to the team’s expertise, we’ll carry on making small improvements to optimise the user experience and create a fun and exciting product.”
In addition Degree 53 has significantly expanded Betfred Lotto backend capabilities; updating betting functionalities, improving content management options and optimising the responsive build of the product.
The native iOS and Android apps have been updated to a web container, which includes the latest native app features, such as Touch ID and Face ID, as well as onboarding, tutorials and push notifications.
Andrew Daniels, managing director at Degree 53 says: “I’m happy to hear the positive response from the Betfred team and it’s great to see the new Lotto design live. This redesign marks our ongoing partnership with Betfred to continue evolving their product portfolio through UX optimisation and modernising the design. It’s important to track any obstacles in the user journey and make improvements in these areas to increase conversion. Our knowledge of the gaming industry helps us to implement the latest design and technology trends to our clients’ products to facilitate that. We have a number of other projects with Betfred in the pipeline and I’m very excited to see them roll out in the near future.”
