Industry venture capital firm Velo Partners has invested $700,000 (£575,000) in eSports studio Blinkpool developer of eSports game ‘BlinkPredict’.
The UK-based VC that has funded numerous growing new enterprises within betting and igaming, makes its first eSports-centric investment in Blinkpool.
Releasing a corporate statement, Velo Partners stated that Blinkpool could become a billion-valuation enterprise by becoming the firm that bridges engagement between betting and the eSports community.
“We focus on the gambling and gaming sector, and we see Blinkpool operating on the intersection. Often the gambling space observes iterative innovation – bar a few notable exceptions – but we don’t think a step change is off the cards with esports. When you’ve got two technical founders who understand their space, it’s hard to ignore the opportunity.” Stated Velo Partners in its funding note
London-based Blinkpool is founded by data and research specialists Suraj Gosai (CEO) and Jordan Douglas. Its product BlinkPredict is a mini-game to play while watching eSports.
The BlinkPredict game asks viewers ‘hyper-contextual questions’ in real-time while an eSports game is being played, users can test their knowledge and understanding of the game against BlinkPredict community.
Speaking to industry news source Gambling Insider, Suraj Gosai detailed that Velo Partners venture funding would be used to continue BlinkPredict product development and for the firm to secure its UK betting license