New industry incumbent BlueRibbon (bluerbn.com), has confirmed that it has completed a successful first funding round, securing investment to scale-up its tailored jackpot solutions.
Updating the market, BlueRibbon details that it has secured an ‘undisclosed investment’ from industry venture capital firm Velo Partners and Chris Ash, the former founder of Ash Gaming Ltd which was sold to Playtech in 2011 for £23 million.
Evan Hoff Partner at Velo Capital Partners, said: “The investment in BlueRibbon continues our mandate of backing proven sector entrepreneurs with business models that meet the challenges of an evolving industry.
“In this case we perceive a jackpot marketing platform to intersect very neatly with what players want and what operators need”.
The Israel-based start-up was founded by former Playtech executives Amir Askarov and Dan Fischer, seeking to disrupt industry B2C and B2B jackpot functionalities.
Askarov and Fischer have experience in both the B2B and B2C sectors and understand the challenge faced by operators when it comes to standing out from the crowd and delivering a unique player experience.
The BlueRibbon platform allows operators to create, customise and control bespoke jackpots that are tailored to their business needs and that cater to all player segments and preferences.
As an enterprise, BlueRibbon details that it will bring significant enhancements to operators’ casino portfolios, allowing for its customers to ‘boost any games to be aligned with their business insights and KPIs.
Amir Askarov, co-founder and CEO of BlueRibbon, said: “We are thrilled to have developed and launched a product that has been identified as innovative and ground-breaking by market leaders such as Velo Capital Partners and Chris Ash.
“BlueRibbon understands the industry landscape, the changes coming to regulated markets and the potential to drive huge growth in emerging jurisdictions such as the USA, and we look forward to working with new partners and to expand our offering in the coming months.”