Betway expands presence within UK racing by securing sponsorship of ARC’s ‘All-Weather Championships’

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Arena Racing Company (ARC) has confirmed UK racing Authorised Betting Partner (ABP) Betway as sponsor of its fourth season of the All-Weather Championships.

The bookmaker takes lead sponsorship of three categories – the Sprint, Middle Distance and Marathon categories.

Confirming the  multi-year deal, Betway joins ABP boomaker 32Red as category sponsors for the upcoming All-Weather Championships. The Middle Distance championship race on Good Friday, worth £200,000 will be called on the Betway Easter Classic.

The 2016-17 All-Weather Championships will run from Thursday 27 October 2016 through to the £1 million Finals Day at Lingfield Park on Good Friday, 14 April 2017. Finals Day will be broadcast live on At The Races and ITV4.

ARC management announced that each category will have a £150,000 Final on Good Friday with the exception of the Easter Classic Middle Distance which will be run for £200,000.

On Finals Day the seventh race will be a £50,000 handicap for apprentice jockeys.  Following a review of the All-Weather Championships categories it was decided there will be one Three Year Old category run over six furlongs in order to strengthen the championship category.

Betway’s marketing director, Anthony Werkman, said: “The All-Weather Championships have been a huge success since they were introduced four years ago and we’re thrilled to become a sponsor of three key categories.

“Having recently signed a deal to become an Authorised Betting Partner, we have shown our full commitment to British racing. We’re very excited about this partnership with ARC and the Sprint, Middle Distance and Marathon categories give us the perfect variety of races to sit alongside our existing flat sponsorships, including the Betway Lincoln, Betway Chester Cup and Betway Yorkshire Cup.”

ARC Group Director of Sponsorship, David Leyden Dunbar, said: “We are delighted to welcome Betway as category sponsors of the All-Weather Championships. We have already had a successful partnership with the company through their sponsorship of the Betway Lincoln and it is exciting to have the chance to extend this to the All-Weather Championships.

“As Authorised Betting Partners they understand symbiotic nature of the racing and the betting industries and we are determined to continue to show the value of racing to their business through pioneering sponsorship opportunities, such as the All-Weather Championships.”

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