GVC secures 10-year platform services agreement with Betfred

Kenneth Alexander

FTSE-listed betting operator GVC Holdings Plc (GVC) this morning has announced its first major B2B partnership with UK independent bookmaker Betfred for the services of its online sports betting and igaming platform.

Updating the market, GVC detailed a ten year ‘transformational B2B agreement’ which will see Betfred fully migrate its digital assets to GVC’s platform provisions on an exclusive basis.

GVC was chosen as Betfred’s new platform provider, following a review of industry services available. Betfred management noted that GVC’s proprietary technology had a strong focus on player journey, personalisation and ease of use between inventory and products.

The platform services agreement with Betfred, sees GVC complete its first significant B2B agreement since its £1.1 billion takeover leveraged of bwin.party Entertainment. Expanding GVC’s industry services through technology has been a detailed as a key factor for driving the operator’s future growth post acquisition.

Confirming the partnership this morning Kenneth Alexander, Chief Executive of GVC, said:

“We are delighted to have secured this exciting and important B2B partnership with Betfred, one of the major players in the UK gaming market, so soon after the acquisition of bwin.party. This is a significant deal for GVC and recognises the strength and inherent value of our proprietary technology.”

John Haddock, Chief Executive of Betfred, commented on the platform agreement

“After an extensive review, we are pleased to announce GVC as our new e-gaming platform provider. We were impressed by GVC’s proprietary technology platform, together with its scalability and flexible approach to support the continued growth of our online business.”

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