Following this week’s launch of its nationwide ‘Million Pound Goal’ campaign, Betvictor has announced the appointment of Lars Fulle as its new Head of Marketing.
Fulle joins BetVictor from online lottery operator Lottoland where held the senior management position of VP of Online Marketing
Announcing Fulle as marketing lead, BetVictor would additionally confirm the appointment of Marla Wisniewska as its new Digital Marketing Manager.
Wisniewska joins BetVictor marketing division, from online dating firm eHarmony where she served as Digital Acquisition Manager.
BetVictor governance stated that its new appointments, demonstrated the firms ongoing commitment of focusing on data-driven and intelligence-led strategies
Commenting on the new marketing appointments Andreas Meinrad, CEO BetVictor said:
“We are delighted with our new hires and the restructuring within the team. The aim was always to have the team in place in order to maximise our key projects this summer especially The Million Pound Goal. Lars and Marla have the necessary skills and experience needed to complement our existing marketing team and they have already made their presence felt.”