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Already Media has reached a definitive agreement to acquire Live Casino Comparer (livecasinocomparer.com) in a move to expand its media portfolio with ‘trusted assets’ for online gambling audiences.
Deal terms were brokered by Corfai, the M&A advisory firm of Ben Robinson, as undisclosed terms were agreed for Already Media to acquire the player community of Live Casino Comparer.
Founded by casino games expert Neil Walker in 2014, Live Casino Comparer is recognised as the leading online authority on the live gaming segment of online gambling.
Live Casino Comparer provides the most comprehensive user-led reviews of live dealer games and suites offered by online casinos and technology suppliers.
As part of the deal, founder Neil Walker will remain both as an advisor and an active member of the content team, helping to scale Live Casino Comparer’s output across both B2C and B2B verticals.
Walker commented: “I couldn’t be more excited to begin this new chapter for Live Casino Comparer as part of the Already Media team. They bring the technical and operational firepower to scale globally, while keeping the spirit of honest, expert-driven reviews at the core.”
Already Media underlined the strategic importance of its acquisition of Live Casino Comparer, as the company seeks to become the most trusted media network for iGaming audiences.
The M&A expands the Already Media suite, which in 2024 acquired the heritage online player community of Pokerlistings.com. 2025 saw the company double its headcount for media services moving to a new HQ in Warsaw (Poland).
Alina Famenok, CEO of Already Media, said: “This is another landmark for Already Media, as we continue to acquire brands that expand our reach and can benefit from our technology. We’re excited to get to work alongside Neil to take Live Casino Comparer to new heights. Huge thanks to Ben and the Corfai team for helping us close this deal in just two weeks, which is surely the fastest M&A deal in iGaming history.”
