SBC News Voice of the Sports Betting Industry
GRID has broadened its esports portfolio and links to the gaming sector via a partnership with Ubisoft, becoming the exclusive esports live data platform of the BLAST R6 Major Atlanta.
The collaboration has highlighted a joint objective of unlocking ‘data-driven opportunities’ in the Rainbow Six Esports ecosystem. The duo also aim to enhance fan engagement, innovate broadcasts, advance player coaching and monitory integrity.
Scope of the partnership will cover ‘all major global and regional tournaments’ including the BLAST Majors and Six Invitationals, with GRID overseeing the distribution of all BLAST R6 data assets.
Moritz Maurer, CEO and Founder of GRID Esports, said: “The legacy of Rainbow Six Siege is a great foundation to build upon and we are excited to make esports game data part of this incredible ecosystem.
“Partnering with Ubisoft we are looking forward to leveraging together the GRID Data Platform for the purpose of building an Esports data ecosystem and fueling growth of the Rainbow Six Esports scene.”
To prepare for the beginning of the collaboration, the partners have worked to establish data infrastructure and APIs to source data from esports gameservers .
Data assets included in the partnership are granular, real-time, in-game statistics for pro-players, teams and matchups, made audible on the GRID Data platform from the BLAST R6 Major Atlantal tournament onwards.
Francois Tallec, VP, Brand and Transmedia, Partnerships at Ubisoft, remarked: “At Ubisoft, we recognize the need to innovate in the fast-paced space that esports is, and to keep our community constantly engaged.
“Our partnership with GRID and the shared understanding of our esports data’s potential promises to unlock exciting opportunities to engage fans and innovate across the board.”
Speaking to SBC earlier this month, Mikael Westerling, Chief Sales Officer and Co-Founder of GRID, discussed the challenge of overcoming unofficial data and odds sources in the space.
