Tag Archives: ubisoft

GRID and Ubisoft eye up fan engagement opportunities in new deal

GRID and Ubisoft eye up fan engagement opportunities in new deal

GRID has broadened its esports portfolio and links to the gaming sector via a partnership with Ubisoft, becoming the exclusive esports live data platform of the BLAST R6 Major Atlanta. The collaboration has highlighted a joint objective of unlocking ‘data-driven opportunities’ in the Rainbow Six Esports ecosystem. The duo also aim to enhance fan engagement, innovate broadcasts, advance player coaching …

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Playtech targets casual games market with Funtactix purchase

SBC News Playtech targets casual games market with Funtactix purchase

Playtech has unveiled a strategic plan to significantly increase its market share of the IP-based casual games market. This initiative follows the acquisition of Funtactix, an award-winning publisher of film and television-based games. Funtactix has built a reputation in Hollywood and with gamers for delivering casual game experiences based on the most popular entertainment franchises including The Hunger Games, Mission: …

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