GRID has broadened its esports portfolio and links to the gaming sector via a partnership with Ubisoft, becoming the exclusive esports live data platform of the BLAST R6 Major Atlanta. The collaboration has highlighted a joint objective of unlocking ‘data-driven opportunities’ in the Rainbow Six Esports ecosystem. The duo also aim to enhance fan engagement, innovate broadcasts, advance player coaching …
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Playtech targets casual games market with Funtactix purchase
Playtech has unveiled a strategic plan to significantly increase its market share of the IP-based casual games market. This initiative follows the acquisition of Funtactix, an award-winning publisher of film and television-based games. Funtactix has built a reputation in Hollywood and with gamers for delivering casual game experiences based on the most popular entertainment franchises including The Hunger Games, Mission: …
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