Oddin.gg has further expanded its range of esports products with the addition of an ecricket offering, initially targeting six markets but with plans for further development.
The esports betting supplier aims to take its ecricket product live to a global audience of up to 2.5 billion cricket fans by offering 24/7 content as well as pre-match and in-play betting markets.
Initial target markets for Oddin.gg are Australia, UK, India, Pakistan, Sri Lanka and Bangladesh, with its new simulator (eSim) covering 400 matches per month, scaling up to 1200 fixtures.
Vlastimil Venclík, Oddin.gg Co-Founder and CEO, said: “We are excited to introduce our innovative eCricket product to the betting community. The product has been prepared by cricket fans for cricket fans.
“We offer fun content combined with an exhilarating betting experience. Our commitment to integrity ensures that users can place their bets with complete confidence.
“Our product will be available 24/7 to cover all time zones, and our tournament style with fast-paced games is designed to keep the bettors thrilled.”
The cricket eSim features tournaments in a five5 format with matches lasting less than 20 minutes and organised against ‘the highest integrity standards’.
Oddin.gg stressed that its new product ‘sets the benchmark for trust and reliability in the industry’, having set its goal of ensuring a ‘fair and transparent betting experience’ for esports bettors.
The company has been undergoing a period of rapid expansion from its headquarters in Prague, closing H1 by partnering with MerkurXTIP, Olimpbet and Balkan Bet in June and kickstarting H2 by signing a deal with Spectatr by Fanclash.