SBC News Voice of the Sports Betting Industry
Stockholm-listed Gaming Innovation Group (GiG) will expand its product portfolio through new vertical ‘GiG Data’ – the firm’s soon to be launched ‘next generation’ data platform.
Inbound for 2020, GiG Data will be fully integrated with GiG’s lead industry platform solution ‘GiG Core’ and made available for third-party integrations.
In its product notes, GiG details that it industry-tailored data solution has been designed to maximise the incumbent’s operational efficiency, by delivering real-time data collection capacities and helping operators match their individual market scale demands.
Supporting AI components, GiG Data will bolster operator’s technology stacks, serving multiple external provisions (payment, compliance marketing, customer service) by delivering access to real-time back-office reports and KPI libraries.
GiG informs that its existing client base will be migrated from current data frameworks to GiG Data in 2020, with the platform being made available to new customers by the end of the year.
Backing GiG Data as a new vertical, Richard Brown, Chief Executive Officer of GiG, said: “We are pleased to be adding a new data platform to our B2B solutions. The vision behind the product was to invest in creating a data platform to drive new cutting-edge solutions that we can use internally and offer to our customers.
“The platform improves the way we store and manage data, with the real-time reporting leading to significantly increased service level to our partners, acting as the one account for all data services.”
