Continuing its executive team restructure, Finnish gambling monopoly Veikkaus has confirmed the inbound appointment of Regina Sippel as new Chief Financial Officer (CFO).
A fresh industry executive, Sippel joins Veikkaus leadership team from LSE listed UK travel group Thomas Cook, where she served as CFO of the travel operator’s Northern Europe division.
Sippel will be tasked with leading the financial management, planning and risk management of an enlarged Veikkaus group, as Finnish government and health stakeholders pressure the state monopoly to improve its social responsibility standards.
This summer, Chief Executive Olli Sarekoski confirmed that Veikkaus would stop operating its gaming machines across Finnish leisure properties (restaurants, gas stations, kiosks) – reaffirming that the monopoly would no longer be reliant on slot machines as a vertical.
Supporting responsibility directives, Veikkaus has committed to be add new age verification provisions across its entire gaming portfolio by 2022.
Further Veikkaus executive appointments see former Kambi Executive Director for Lottery Businesses Jon Hovi return to the Finnish Monopoly, where he is set to serve as Vice President of Customer Relationship Management.