SBC News Voice of the Sports Betting Industry
World governing body for professional basketball FIBA has extended and its legacy partnership with Genius Sports, covering multiple data and technology disciplines.
Expanding a partnership that has existed since 2004, FIBA and Genius Sports will continue to work closely together improving professional basketball’s data and digital infrastructures, providing support to over ‘200 leagues and federations worldwide’.
New partnership directives, see Genius Sports deliver the governing body its ‘FIBA Organizer’, digital competition management tool, and new ‘FIBA LiveStats’ provisions improving data collection on a play-by-play basis.
FIBA Secretary General Andreas Zagklis said: “We are very pleased to continue this long-term and unique relationship with Genius Sports. We have been working together for more than 15 years to develop and offer state-of-the-art digital tools for national federations and leagues. Thanks to this renewal, we will continue the joint efforts in creating innovative tools and make sure that our sport is even more attractive to fans around the world.”
Confirming the partnership extension, both parties have underlined a commitment to ‘eradicating data piracy’ by preventing the collection of basketball data via unofficial feeds.
Genius Sports maintains that it will continue to service FIBA officials with optimum control and visibility over their data, which in-turn will help basketball stakeholders uphold commercial values whilst strengthening the integrity of their competitions
Mark Locke, CEO of Genius Sports Group, said: “The Genius Sports and FIBA partnership has been one of the most influential and innovative in sports technology. Together, we’ve powered over 500,000 games from courtside in over 150 countries and engaged more than 25 million fans.
“But, this renewal is as much about the future as our achievements to date, and we’re excited to introduce a number of cutting-edge innovations later this year, driving the next stage of digital transformation and data analytics for leagues and federations at all levels of basketball.”
