Belgian licensed online sportsbook and casino operator 777.be has launched its latest advertising campaign featuring ‘Belgium’s most famous son’ – Jean Claude Van Damme.
Filmed in Brussels, the campaign sees Van Damme promote 777.be mobile casino (Casino777.be) and sportsbook (Bet777.be) verticals in both French and Dutch languages – Belgium’s two main dialects.
The campaign titled ‘JCVD plays’ has been developed by London-based advertising agency Remake Ltd in partnership with French director NP Novak.
777.be is operated by Belgian online gambling firm Ardent Group, who forms the digital arm of Belgium legacy gambling operator Casino SPA 1763.
In its update, Ardent Group states that its new campaign fronted by Van Damme will be its biggest ever advertising campaign promoted across Belgium TV and digital verticals
Updating national media, Jean-Christophe Choffray of the Ardent Group said about the campaign:
“777.be is very proud to work with Jean-Claude Van Damme, who is undoubtedly the most famous Belgian of our time. We are very happy that Van Damme shared his talent and professionalism with us to create this fantastic campaign.