Global Gaming to build new sportsbook muscle with Kambi Group

Stockholm-listed Kambi Group Plc has confirmed that it will act as lead sportsbook software provider for Global Gaming 555, as the company expands its existing product portfolio and services.

Nasdaq-Stockholm counterpart Global Gaming, which has predominately served as a Pan-European igaming operator will launch its initial online sportsbook services, operating Kambi’s full suite of software provisions.

Updating stakeholders, Global Gaming informs that it will integrate Kambi sportsbook open-APIs and Risk Management Systems (RSM) within its proprietary platform, expecting to launch its new sports betting services for Q4 2018.

Christopher Naudi – Global Gaming

Christopher Naudi, Head of Sportsbook at Global Gaming, said: “Following an extensive selection process, we are delighted to be able to partner up with Kambi as our Sportsbook provider and look forward to being able to offer high levels of product, service and user experience that our customers have grown to expect through the Ninja Casino brand.”

As an industry incumbent, Global Gaming has been at the forefront of developing ‘PayNPlay’ functionalities, an innovative payments system which automatically completes the player account registration process at the point of first cash deposit.

Kristian Nylén – Kambi Group

Kristian Nylén, Kambi Chief Executive Officer, backed Global Gaming as new partner: “I’m delighted to welcome Global Gaming to the Kambi network with the agreement further evidence of Kambi being the number one choice for visionary operators in regulated markets.

“Global Gaming is Kambi’s seventh new customer signing this year, spanning four continents, which illustrates the strength of our scalable technology and operational capacity to launch customers into regulated markets wherever and whenever they need.”

Leading Global Gaming operations, Mark Wadsworth COO has detailed the importance of expanding the firm’s product portfolio and services, ahead of the re-regulation of Sweden online gambling regulatory framework (in-bound for January 2019).

Combining  ‘PayNPlay’ dynamics, with Kambi’s immersive sportsbook technologies, Wadsworth and Global Gaming governance seek to become a leading player within the regulated Swedish online betting market.

“We offer players easy and secure access to a responsible, entertaining and high-quality online gaming experience and with our in-house expertise and Kambi’s platform, we are ready to take Global Gaming to new heights” Wadsworth commented.

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