SBC News Voice of the Sports Betting Industry
Playtech BGT has unveiled its new MatchAcca product, which will be available for clients across its self-service betting terminals (SSBTs) during World Cup Russia 2018.
The MatchAcca product, gives bookmakers the option to back related markets by combining several bet-selections into a single match betslip. Playtech BGT details that MatchAcca is ‘the first-of-a-kind product’ for the retail sector.
‘An example would be for England to win their opening World Cup 2018 game against Tunisia, Harry Kane to score the first goal, both teams to score, over 10.5 corners in the game, and Tunisia to have a player sent off’ Playtech BGT details in its corporate update.
MatchAcca has been developed in partnership with sports forecasting firm AlgoSport, who have customised detailed algorithms for Playtech BGT.
For Russia 2018 trading, Playtech BGT will seek to transition the growing popularity of ‘bet-request’ types to a retail environment.
John Pettit, Managing Director for the UK, Ireland, Asia, and Australia at Playtech BGT Sports, said: “MatchAcca is revolutionary for the retail space. We’ve delivered a product which once again brings the best of online betting into the shop, and we’re sure it will appeal to new and existing retail bettors alike.
“Our SSBTs are the perfect platform for a bet request tool, with large screens and extensive football content allowing customers to easily choose selections and activate MatchAcca.
“Operators will experience the higher margins associated with multiples betting, while also driving customer engagement as the industry rides a wave on the back of this style of product.”
