SBC News Voice of the Sports Betting Industry
Industry platform and technology systems Playtech Plc has confirmed that it has secured a contract agreement with US casino operator Caesars Entertainment EMEA division to supply its casino management provisions across eight UK properties including the world-famous Empire Casino in central London.
The casino management provisions will be delivered by Playtech subsidiary IGS, and will replace Caesars EMEA legacy systems with Playtech ‘Neon Enterprise’ solutions.
Moving forward Caesars EMEA properties will gain better reporting and player management services across its UK portfolio which currently covers 178 gaming tables and 427 electronic terminals.
Furthermore, Caesars EMEA detailed that it would optimise its security and compliance provisions by integrating ‘Neon Enterprise’ solutions, advancing Anti-Money Laundering (AML), Know Your Customer (KYC) and Enhanced Due Diligence controls.
Alex Oswald, CFO of Caesars Entertainment EMEA, said: “From my previous experience of using Neon – specifically Neon Analytics and the data it provides operators – I knew that it would make a significant impact if deployed within Caesars Entertainment properties.
“IGS’ approach to scoping the required system features and integrations – which are numerous within the estate – set them apart during partner evaluations.”
Martin Sykes, Managing Director of IGS, commented on the Caesars EMEA contract “We’re committed to the expansion of Neon Enterprise across the UK and bringing Caesars Entertainment EMEA on board cements our position as leaders in the market.
“By deploying regular, road-mapped changes to all customers, such as suspicious ticket-in, ticket-out (TITO) activity features in the spring release, we are able to move the whole customer base forward together.
“The specific strategy of focusing on compliance controls in the last 18 months has paid dividends and I look forward to working with Caesars in the coming years ahead.” Sykes added.
