Sportium confirms 2-year extension to LFP La Liga partnership

Spanish operator Sportium has confirmed that it has renewed its official betting partnership with La Liga de Fútbol Profesional (LFP), the governing body of La Liga, Spain’s highest level of professional football for a further two years.

Sportium the Spanish joint-venture firm backed by Ladbrokes UK and Spanish legacy gambling operator Grupo Cirsa has acted as LFP betting partner since 2014, gaining high exposure through La Liga, marketing initiatives, TV broadcasts and social media channel.

Updating Spanish media, Sportium marketing stated that it was pleased to renew terms of its most successful sponsoring to date. The bookmaker detailed that it would continue to help with La Liga social and grassroots initiatives.

Alberto Eljarrat, CEO of Sportium, added: “It has been a success since the start. It has given our brand great exposure and emphasises the fact that we share intrinsic values, such as fair play and integrity in sport.”

Javier Tebas, President of La Liga, said: “After three years, Sportium has become a company with close ties to La Liga and our aims, which is why we want to extend our collaboration for a further two years. At La Liga we work with top-level brands. Sportium is the betting firm that shows the greatest level of commitment to integrity and is entrenched in sporting values, which it certainly shares with LaLiga.”