SBC News Voice of the Sports Betting Industry
Bringing new player engagement dynamics to its football pools product, Colossus Bets has announced the launch of its ‘Colossus Syndicates’ feature which will enable users to propose crowdfunded tickets which will compete for Colossus jackpots.
Updating the market, the Colossus Syndicates feature is now live on the firm’s B2C colossusbets.com site with an enhanced version set to be rolled out to the Colossus B2B partner network within the coming weeks.
Detailing its new player feature, Colossus Bets development specified that it wanted to bring a new community dynamic to its product, allowing for ‘big or small players from different territories to join forces’ and compete for multi £/€ jackpots.
Syndicate players can choose to be a Captain and make the selections or defer to the expertise of another more experienced user. The product embeds a number of social features with a focus on cash-out decisions.
Colossus Bets CEO and Founder Bernard Marantelli details that its Syndicates feature will be amongst the most unique product releases in betting this year.
“This product has attracted huge interest since going ‘soft’ live on our own site earlier this month with spend on colossusbets.com doubling in the period. Colossus Syndicates takes pools to the forefront of betting innovation and our partner operators are eagerly awaiting its release across the Colossus network.”
