Thomas Nielsen of Magnet Gaming details his thoughts on sector trends and key agenda as the industry prepares for conference season.
A London Baby Sponsor (7 February – Café de Paris Leicester Square), , Magnet Gaming has quickly risen up the ranks of igaming content and providers with its fresh approach to game creations, ideas and development and game-play
SBC: What new products/services will you have for the market in 2017?
Thomas Nielsen: Magnet Gaming is always looking to push the boundaries of what’s possible when it comes to HTML5 slots. We are currently putting a lot of time, money and effort into WebGL, a technology that allows Magnet to create real-time 3D graphics and effects in browsers, leading to slots with incredible graphics. It’s a very exciting time for the company, as we’re close to the point where it’s impossible to tell whether it’s an HTML5 game or a native app on a mobile device. Ensuring our slots are of the best quality is essential and that’s illustrated by two of our latest releases – Fish Tank and Haunted House – both of which will be playable on stand N6-210 at ICE. Both games create very different but engaging atmospheres and are sure to prove popular thanks to their game play and visual perspective. Magnet will also be bringing a little bit of nostalgia to the modern day with a revamped classic, due for release in the coming months.
SBC: What do you think will be the industry buzzword this year and why?
TN: A 2017 buzzword that applies especially to Magnet is ‘casual convert’, as I think we’ll be seeing a lot of so-called casual gamers crossing over into the real-money market. It’s an area where we have gained a lot of traction over the years, and one that shows no sign of peaking just yet. In fact, a major operator, which has launched a vertical featuring our casually-orientated slots, is seeing a big growth in customer lifetime value on the core slots on their site. It’s clearly a key growth area in the market and it’s something more operators will be looking to do this year.
SBC: Which new technology, service or consumer trend will have the biggest impact on the iGaming industry this year?
TN: At the risk of sounding like a broken record, mobile gaming is still where the action is, and there is a lot of potential yet to be unlocked. Mobile is what drives consumer orientated trends, so those who deliver the best entertainment through that vertical will win. Magnet have already demonstrated how important mobile is with titles such as Gold Rush and Inspector, both of which work seamlessly on handheld devices – offering our players the ability to play their favourite games on the go. We will certainly be doing our best to ensure we stay one step ahead, by continuing to put a lot of time, money and effort into unlocking even more of its secrets.
SBC: Why have you chosen to begin 2017 by sponsoring the London Baby Party?
TN: Magnet has sponsored London Baby for the past two years, and it’s been great. Not only is it a lot of fun, but it also provides a great place to sit down and have a talk with colleagues and clients in a less formal environment.
SBC: Finally, where can people expect to find you at ICE?
TN: We’ll have numerous handheld devices to play on as we proudly show off our full portfolio of slots at ICE 2017 on Magnet Gaming stand N6-210. There will also be complimentary coffees for those that need a caffeine boost, while those who need something a little bit stronger can of course find us at London Baby on Tuesday night till late.
Thomas Nielsen – Magnet Gaming