London Baby Ice Breaker…Justin Helden – Fingaming

Justin Helden, Bildabet

Justin Helden the CEO & Commercial Director of  Fingaming, will be launching the firm’s small form factor betting product, Bildabet, at ICE 2017.

A London Baby Sponsor  (7 February – Café de Paris Leicester Square), Helden details to SBC readers what topics, debate and discussion 2017’s industry agenda.

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SBC: What new products and services will you be bringing to market in 2017?

Justin Helden: We have created several versions and designs of our Bildabet products that enable customers to operate Sports Betting, Virtual Gaming and Casino style games. We are unique, in that we design and build all of our own hardware and software. We can operate loyalty or gaming card mechanisms as well as cash loading.

SBC: What will be the industry buzzword for 2017 and why?

JH: Agility. I think that’s the industry hasn’t tried to move on technically for a number of years. Customers will stay with the status quo as long as suppliers do. We feel that more companies should act as technologists for this marketplace, and not just be there to skim margin off of the clients.

SBC: Which new technology, service or consumer trend will have the biggest impact on the igaming industry in 2016?

JH: I think the emergence of virtual gaming will have a crossover at some point into gambling. I also think mobile and tablet led products will create a more nimble and appealing market for the younger adult market.

SBC: Why have you chosen to begin 2017 by sponsoring the London Baby Party?

JH: I think it’s a great way to enjoy people’s company in a more relaxed and fun environment. We all spend most of our days in offices or travelling, so a few drinks with friends isn’t a bad way to end day one

SBC: Finally, where can people expect to find you at ICE and/or LAC?

JH: We will be on stand S3-100, just by the middle concourse

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