SBC News Voice of the Sports Betting Industry
Industry games and platform provider Yggdrasil Gaming (Yggdrasil) has secured a direct integration deal with FTSE-listed betting operator William Hill, conducted through its Gibraltar gaming division.
Securing a further partnership with a ‘UK Tier 1’bookmaker, Yggdrasil’s full suite of games will be integrated within William Hill’s platform. The partnership will further see William Hill utilise Yggdrasil unique in-game promotional tool BOOST, and social sharing function BRAG.
The deal is the fourth signing for Yggdrasil Gibraltar, having been awarded a licence in June.
Fredrik Elmqvist, CEO at Yggdrasil Gaming, commented on the partnership: “William Hill is one of the most respected names in gaming, so it is obviously a huge thrill to add such a trusted and successful tier one operator to our ranks.
“Since gaining our Gibraltar licence six months ago, we have secured several major operators, and working with the very best in the industry is driving us forward and keeping us at the very top of our game.”
Graeme Powrie, Gaming Commercial Director at William Hill, added: “We have been hugely impressed by Yggdrasil’s commitment to innovation, and their collection of games is amongst the strongest in the casino sector.
“We have opted for a direct integration so we can take full advantage of the in-game promotional tools and offer our players the exceptional experience they have come to expect from William Hill.”
