Finnplay selected as platform provider for GoWild’s return

Itai Zak, GoWild

Malta-based European igaming operator GoWild Gaming (GoWild), will relaunch its online gaming services utilising industry tailored systems provider Finnplay as its principal development and operations platform.

Under the leadership of new CEO Itai Zak, the former Chief Executive of industry software and technology provider SBTech (2011-2016), GoWild announced this January that it would relaunch its commercial services by Q2 2017.

Confirming the relaunch of GoWild, a brand with a 10-year igaming history, Zak detailed to industry stakeholders that GoWild would look to compete as by implementing a ‘multi-product, multi-brand and vertical’ strategy.

Following a review of industry platform providers, GoWild partners with Finnplay which will deliver content from 15 games developers including NetEnt, Evolution Gaming, Novomatic, Scientific Games, and Microgaming Quickfire titles.

Itai Zak commented on GoWild partnering with Finnplay for platform provisions; “Today’s online gaming customer expects instant access to the best gaming content on one platform without any hassle. Finnplay’s solution improves the customer experience and, in the end, customer satisfaction, by providing marketing leading casino games for both web and mobile. From the operators’ side, our business is now in our full control as Finnplay’s technology stack allows us to own the platform rights and further enhance the platform. We look forward to a long and productive partnership.”

Securing its first major partnership of 2017, Finnplay CEO Martin Prantner backed GoWild ambitions stating that his firm would provide the best platform for its multi-brand/product strategy.

“We are delighted to partner with one of Europe’s fastest growing casino companies and specialists that have been operating since 2009. Our platform will allow GoWild Gaming to continue to accelerate its multi-product and multi-brand strategy with access to market-leading games content providers”.

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