SBC News Voice of the Sports Betting Industry
Spanish online gambling enterprise Ikibu (Ikibu.com) has launched its European affiliate program with industry marketing and player acquisition specialist Income Access.
Launched this October, Ikibu has labeled itself as the industry’s first ever ‘strategy casino.’ Ikibu aims to challenge the European igaming sector by offering online casino players more engaging game formats, challenges and rewards.
The new casino operator, states that its operations and strategy have been strongly influenced by consumer engagement with video games and mobile apps, over traditional industry player rewards and communications.
Ikibu is licensed and regulated by the Malta Gaming Authority as well as the UK Gambling Commission. Its online casino currently offers games content from developers NetEnt and Microgaming.
“We are excited to announce the launch of the Ikibu affiliate program on the Income Access software,” said Julian Kunimine, Co-Founder of Ikibu.
“The platform is innovative, robust and reliable, and we are confident that the technology will make our affiliate program a key part of our overall marketing strategy.”
“We’re keen to support the acquisition of forward-thinking brands like Ikibu, who are looking to reinvent the traditional online casino vertical,” said Nicky Senyard, Managing Director of Income Access.
“We’re confident that the brand’s fantasy narrative-focused USP and our affiliate software will provide a winning combination for online casino affiliates.”
