SBC News Voice of the Sports Betting Industry
Bolstering its European online casino inventory, FTSE 250 operator GVC Holdings (GVC) has announced that it has signed a major games content agreement with Microgaming’s Quickfire division.
Supplied by Microgaming Prima Networks the GVC brands of bwin, partycasino and partypoker will be over 50 games titles supplied by Quickfire for their casino product offerings’ in the regulated markets of Bulgaria, Belgium and Spain.
GVC’s product team, welcomed Microgaming’s casino inventory stating that its titles were amongst the most popular with online casino players, bolstering its casino brand initiatives within new European markets.
Commenting on the partnership Liron Snir, GVC’s Chief Product Officer said:
“This is an important supply deal for us that will significantly enrich the quality of our games portfolio in the Spanish, Bulgarian and Belgium markets. Signing a marquee name like Microgaming is a major boost to our positioning in these key strategic territories and is transformative to our casino portfolio.”
Loraine Schoevers, Director of Microgaming Prima Networks Limited, added:
“We are delighted to have agreed to supply bwin.party brands in Spain, Belgium and Bulgaria with gaming content through Microgaming’s Quickfire platform. Building on our extensive work with other operators in these jurisdictions, this is an exciting development for all concerned, not least the players, who will soon be able to enjoy a more diverse selection of quality online slot games.”
