SBC News Voice of the Sports Betting Industry
Betting exchange Matchbook.com has announced the launch of ‘Knowledge Base’ its microsite aimed at giving punters the best insight and knowledge on upcoming sports markets.
Matchbook marketing detailed that Knowledge Base was designed to aid bettors of all levels of experience. The microsite will feature betting guides on sports written by betting experts, with the content written to engage with all types of punters in-mind.
With a betting exchange as its core product, Matchbook stated that unlike traditional bookmakers its business model needs smarter punters in order to drive performance.
Launching Knowledge Base Ian Noctor, Head of Communications for Matchbook, commented:
“Matchbook are committed to giving our customers the means to make the most informed betting decisions,”
“Put simply we want to make them better bettors. Our new Knowledge Base is packed with concise easy-to-follow betting guides, written by experts covering a wide range of topics.”
Matchbook marketing further detailed that Knowledge Base would tutor punters on wagering strategies, betting best practices and understanding of data and market intricacies.
