SBC News Voice of the Sports Betting Industry
Mobile games and platform developer Nektan has extended its client services by agreeing a marketing provisions partnership with Betfred owned Active Win Media to service its client mobile gaming marketing and player acquisitions operations.
The partnership will see the launch of Nektan Marketing Services (NMS), operated by Manchester based Active Win Media.
NMS will provide full turnkey services for Nektan’s partners to acquire new gaming players via all digital acquisition channels including paid search, media buying, management of affiliate networks, social media and search engine optimisation.
David Gosen, Nektan’s Chief Executive Officer, commented on the launch of NMS:
“We are very pleased to be working in partnership with Fred and Warren, such well-respected and established gaming industry professionals. NMS will help us to more effectively work with and enable our partners to improve the rate and cost of their customer acquisition, thereby significantly increasing player lifetime values and profitability. Nektan is focused on delivering profitable growth and by incorporating best in breed marketing and acquisition services into our product offering under Nektan Marketing Services, the Company has taken another important step on the journey.”
Warren Jacobs, Managing Director of Active Win Media Ltd, added:
“Joining forces with Nektan to provide a first-class turnkey solution seemed like a logical next step for their business. Fred and I have extensive experience in gaming customer acquisition and are excited about launching Nektan Marketing Services and working with Nektan’s partners to grow their player bases.”
