SBC News Voice of the Sports Betting Industry
BetVictor has announced that it has shut down its in-house run live casino product with immediate effect less than 18 months after its launch. The operator told industry news source EGR Magazine that the product had “not delivered sufficient value” to its product inventory.
BetVictor management had decided to terminate the product after a review of its online casino inventory, the operator explained to EGR Magazine that it found that its proprietary live casino had little value when compared to third party solutions.
A spokesperson for BetVictor commented:
“This decision has not been taken lightly, but we need to ensure the long term sustainability of our business and our structure needs to follow this strategy.”
“Unfortunately the cost of operating our own live casino did not generate sufficient value to justify continuation. The business had undergone a full review process; operating our own live-casino did not deliver sufficient value in innovation or differentiation to justify its cost when compared to third party providers.”
BetVictor confirmed that it was currently finding alternative employment for the staff affected by the closure of the live casino.
