SBC News Voice of the Sports Betting Industry
Swedish operator Svenska Spel has been confirmed as the new sponsor for the 2020 Swedish eHockey Championship after securing a new partnership with Swedish esports association SESF, the Swedish Ice Hockey Association and NHL Gamer.
This story featured in today’s SBC News 90. To view the latest round-up, watch today’s edition here.
The tournament, which runs from August to October, features 1v1 solo and 6v6 team games, with 50% of each team – and all captains – consisting of Swedish players.
Kenneth Lehtinen, founder of NHLGamer, said: “We are very happy that the Swedish Ice Hockey Association and Svenska Spel have chosen to join as partners in the Swedish Championships in eHockey 2020. Together with the Swedish esports Association SESF and some of Sweden’s best players, we will be able to offer viewers really good matches.”
Jimmy Sandberg, project manager sponsorship at Svenska Spel, added: “As the main sponsor of both the Swedish Ice Hockey Association and the Swedish E-sports Association SESF, we are proud to also shoulder the role as the main sponsor of the Swedish Championships in eHockey. Working together to marry traditional sports with esports is something we believe in, says Jimmy Sandberg, project manager sponsorship at Svenska Spel.”
Christer Plars, commercial manager at the Swedish Ice Hockey Association, concluded: “We want to reach new potential target groups with a hockey interest and together with Svenska Spel increase interest in e-sports. Getting more people to get involved and interested in ice hockey is an important part of the Swedish Ice Hockey Association’s strategy.
“Under the current situation, it also feels good to be able to offer more people the opportunity to play ice hockey virtually, it is a good complement while waiting for the big ice hockey tournaments to start again.”
