Betby extends Pomadorro deal with esports addition

Sportsbook supplier Betby has agreed upon a ‘significant’ extension to its agreement with Pomadorro, which will see the online gambling group offer the supplier’s new esports offering.

The new portfolio will include a variety of FIFA esports fixtures, CS:GO tournaments, as well as a CyberSport package.

Chris Nikolopoulos, Chief Commercial Officer at Betby, said: “We are delighted to be growing our partnership with Pomadorro, who has been a great supporter of ours since launch.

“We recognise the need to bring new and innovative content to operator partners in a time like this and are very pleased Pomadorro will be taking our new FIFA18 24/7 product.”

Betby has also launched its new FIFA18 24/7 product, with JoyCasino and Casino-X among the first online casinos to offer the title.

Curacao-licensed (Netherlands Antilles) Pomadorro NV operates the online casino properties of Casino-X and Joy Casino

A spokesperson for Pomadorro said: “Betby delivered a robust and reliable sportsbook platform to us and we are thrilled to be taking its new esports offering.

“In the current climate those who differentiate will be able to stand out and retain bettors, so widening our offering has been a priority. We look forward to maintaining our excellent relationship with the BETBY team.”

The extension to the partnership marks the first time that an existing Betby customer has expanded a partnership to take on the supplier’s esports content. All of Betby’s esports products will be accompanied by a Risk Management Intelligence system as well as a customisable front-end product.

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