Last week, Sportradar announced the launch of ‘Simulated Reality’, which offers clients a new sports betting category matching real-life sports engagements. Speaking exclusively to SBC, Werner Becher, Sportradar Managing Director for US Betting, outlined the journey to launch and tech capacity for Simulated Reality – a product arriving at the most critical time for the industry. ______________ SBC: Can you explain …
Read More »Technology
SBC Webinars presents Xtremepush – Taming Strange Animals… Profiling & Engaging U.S. Sports Consumers
The SBC Webinars series returns on Wednesday 15 April with ‘Taming Strange Animals… Profiling & Engaging US Sports Consumers’, an exclusive presentation by multichannel engagement specialist Xtremepush. In the session, Xtremepush’s team will detail the key differences in consumer engagement and retention strategies between European and US markets. While the US represents global gambling’s biggest growth opportunity, its sporting landscape …
Read More »Magellan predicts early May end for Italy’s COVID-19 cases
The zero contagion point for COVID-19 in Italy should arrive at the beginning of May, according to a study commissioned by Magellan Robotech – a subsidiary of Stanleybet Group – to analyse the likely trends of the virus. Details of the study, which has been carried out by the Robotics Division of the Liverpool Group, were released to all Stanleybet …
Read More »Scientific Games secures Bavarian upgrade with LOTTO Bayern
LOTTO Bayern, the state lottery operator for the German Province of Bavaria, has sanctioned an upgrade of its operating systems which expands its lead technology supplier contract with Scientific Games for a further four years. Updating stakeholders, Scientific Games confirmed that LOTTO Bayern will become one of its first lottery partners to install its ‘new self-contained SYMPHONY system’. The all-round …
Read More »SBTech confident of resuming full client operations following cyberattack
Sportsbooks powered by SBTech are to resume operations as early as today as the company continues to respond to a cyberattack that resulted in all the betting technology provider’s data centres going offline over the weekend. The attack did not result in a data breach, SBC understands. The more than 50 sportsbooks reliant on the provider were taken offline last …
Read More »Apple delays igaming ‘Native iOS’ enforcement
Apple has granted industry mobile developers with a further reprieve after confirming that it will delay the changes being made to its terms and conditions on its App Store policy. Updating its mobile policy, Apple has confirmed a six-month delay to its iOS design enforcement for betting-related apps, which were due to be implemented on 3 March 2020. In June 2019, …
Read More »Scientific Games leadership commits to salary cut to navigate COVID-19 headwinds
Barry Cottle, President and Group CEO of Scientific Games Corporation (SGC), has this morning issued a personal statement on the firm’s contingency planning and workforce actions to counter global COVID-19 impacts. Cottle has confirmed that SGC will implement a series of cost-savings measures seeking to secure long-term company jobs as it reduces workforce hours. Drastic actions have seen the firm’s …
Read More »ATP Tennis makes virtual sports debut with IMG ARENA
Tennis’ ATP Tour will launch its first virtual sports product after expanding its longstanding partnership with IMG ARENA – the sports betting innovation studio and content hub of global sports publishing group IMG. The sport’s first officially branded virtual sports product features logos from the ATP Masters 1000 series and official tournament names. It has been designed to deliver players …
Read More »Sportradar delivers alternative betting markets with Simulated Reality launch
Addressing the shortfall in live sports, Sportradar has confirmed the launch of its AI-driven Simulated Reality, which will be made available to customers within its existing portfolio of events. Launching on 3 April, it is hoped that the Simulated Reality product will deliver ‘a sports betting experience which is as close to real life as possible’. Carsten Koerl, CEO of …
Read More »BtoBet: Colombian operators should ‘move towards an evermore digital betting experience’
Developing markets platform provider BtoBet has recommended that Colombian operators should begin to ‘move towards an evermore digital betting experience’ in a bid to diversify their offerings. As revealed in its ‘Colombia Shifting from Retail to Online’ report, only 9.4% of total gaming revenues for the first half of 2019 were generated by the online gaming sector, despite the market …
Read More »