Kambi ramps up ‘on-property’ East Coast profile

Max Meltzer – Kambi

Stockholm-listed betting technology and systems supplier Kambi Group Plc has made itsUS brick and mortar debut’ supporting partner DraftKings sportsbook launch at New Jersey’s Resorts Casino.

Kambi which maintains the biggest digital platform supplier presence within the regulated state of New Jersey, details a crucial launch for its US growth strategy, supporting DraftKings ongoing sportsbook expansion.

“This week, Kambi is preparing the ‘DraftKings Sportsbook at Resorts’ launch, which will feature a dozen betting kiosks, five over-the-counter points of sale and customised digital signage, providing Resorts with the most modern land-based wagering experience in New Jersey,” details the Stockholm enterprise.

Following its Garden State debut, Kambi teams will move to launch on-property sportsbook venues across three partner sites in Pennsylvania,

Updating the market, Max Meltzer, Chief Commercial Officer, said: “We’re very excited about bringing our high-quality Sportsbook to brick and mortar establishments in the US, where operators are recognising the excellence of our on-property product, both from a technology and player experience perspective.

“In recent years, Kambi has invested heavily in developing a land-based solution that is on par with our online Sportsbook and, as a result, we now have the most advanced product on the market, not just in the US, but globally.

“This is one of the key reasons why the likes of DraftKings, Rush Street Interactive and Parx Casino have chosen to offer our on-property product and why we are quickly becoming the number one choice for online and on-property sportsbooks on both sides of the Atlantic.”