Sportsbook

US fantasy sports operator DraftKings continues its live in-stadium coverage expansion by announcing brand partnerships with AT&T Stadium, home of the Dallas Cowboys; Gillette Stadium, home of the New England Patriots; and Arrowhead Stadium, home of the Kansas City Chiefs. The announcement of the in-stadium partnerships comes as DraftKings eyes further brand expansion ahead of the start of the NFL …

Following a review of key aspects of the proposed GVC Holdings’ £1 billion takeover bid, bwin.party Entertainment governance is reported to have asked the operator to table its best possible offer. UK business sources have stated that bwin.party governance were satisfied with key conditions attached to GVC proposal. The review of GVC’s takeover bid has been examined with the potential …

Within two weeks of launching in the UK football real money fantasy sports operator, Sportego,, has signed a second English Football Club: Chesterfield FC. Offering Spireites supporters a tailor-made Chesterfield FC match day gaming application, available on iPhone and Android devices throughout the 2015/16 season. The app will enable wider club-community engagement in real-time via an array of features, such as a …

Google online video streaming subsidiary Youtube has announced the launch of dedicated gaming content app Youtube Gaming. The app which was officially launched on Wednesday and is available via desktop, ios and Android systems, aims to be the market leader in worldwide gaming content. The launch sees Youtube enter the growing gaming broadcast market, as it aims to compete with …

European igaming platform and software provider EveryMatrix are the latest igaming and sports betting provisions provider to announce that it has been granted a set of gaming license issued by the UK Gambling Commission (UKGC). This morning EveryMatrix executive  management announced that it had obtained a UKGC General Software License and a  General Betting Standard Real Event License , allowing EveryMatrix …

The markets have responded positively to today’s announcement by Paddy Power and Betfair that they are considering a merger. Betfair shares jumped 18%, while Paddy Power’s have increased by more than 15%. In contrast, the share prices of competitors William Hill and Ladbrokes have dropped on the news. Writing in the FT’s Lombard column, Jonathan Guthrie said that the merger …

My Club Betting will be unleashing its new Sportsbook in the near future after partnering with FSB Technology (UK) Ltd. The terms of the deal will see FSB trade a larger and more varied selection of sports, for both pre-match and in-play markets for the operator. This will include their market leading UK horse racing product. My Club Betting is …

Paddy Power and Betfair have announced plans for a sensational merger. The betting exchange and the bookmakers have reached an agreement in principle on the key terms of a possible merger of Paddy Power and Betfair to create Paddy Power Betfair plc. The firms said that the possible merger would create one of the world’s largest public online betting and …

Targeting further fan coverage ahead of the start of the 2015/16 NFL season (start date 10 September), US daily fantasy sports (DFS) operator DraftKings has announced a partnership with restaurant, leisure and entertainment firm Hooters. The partnership will see an extension of DraftKings ongoing media deal with US sports broadcaster ESPN, as the DFS operator hosts $300,000 Hooters Fantasy Football …

Bwin has confirmed the appointment of Leeds based marketing agency Home to handle its pan-European TV advertising campaign. Home replaces Wieden & Kennedy Amsterdam to handle European TV planning for Bwin, the agency is reported to have pitched its services against six other competitors. Bwin has tasked the agency with creating a cross European sports betting campaign which will concentrate …