SBC News Voice of the Sports Betting Industry
VBET has become the official betting partner and title sponsor of the Women’s Premiership League Cup in partnership with the Northern Ireland Football League (NIFL).
The five-year deal will see the betting brand promoted via ‘impactful signage’ at stadiums, bespoke digital content on social channels as well as collaborations on digital innovation projects.
Pantelis Kotopoulos, VBET Chief Growth Officer, commented: “We are so proud to have been unveiled as official betting partners of the NIFL. The NI Football League could not be in better shape right now, so it is a privilege to be part of their journey.
“We also share NIFL’s continual desire to put fans and community first and look forward to building successful foundations with supporters and clubs alike.”
The league’s partnership with the SCGO Limited-owned company will run through to the end of the 2028/2029 season.
Next month, the newly rebranded VBET Women’s Premiership League Cup final will be contested in the match between holders Cliftonville Ladies and recently promoted Lisburn Rangers.
“We’re delighted that VBET will be partnering with us on our journey over the next five seasons, as we continue to grow our leagues and entertain fans in our thousands,” added Ian Forrester, NI Football League Chief Commercial Officer.
“The commitment to both male and female football as well as new initiatives is a huge boost to NIFL, and we can’t wait to get started!”
In December, VBET promoted its presence in football even further through a regional partnership with Argentina National Team.
Extending across marketing and branding initiatives, this deal looked to ‘redefine the sports and betting landscape’, as well as ‘usher in a new era of unparalleled engagement’.
