Betfred launches its ‘The Agony…The Ecstasy’ multi-media marketing campaign ahead of the start of the new English Premier League season (10 August 2018). The campaign has been developed by Liverpool-based creative marketing agency Zut Media and seeks to capture punters emotions for the start of a new football season. Betfred’s ‘The Agony…The Ecstasy’ has been launched across TV, radio and …
Read More »
US expansion was a key theme of Paddy Power Betfair’s (PPB) corporate update on Wednesday, with the FTSE100 firm outlining its mandate to maximise the FanDuel merger and develop as a household proposition for the US sports scene. Facing increased US competition, PPB detailed that it won’t disregard the fantasy sports element of FanDuel’s offering, as the vertical enhances the …
Read More »
FTSE100 betting group Paddy Power Betfair Plc (PPB) has readjusted its full-year 2018 underlying EBITDA to be between £460 – 480 million range, detailing that its momentum will be impacted by the introduction of ‘new taxes in Australia and costs incurred by its acquisition of US fantasy sports operator FanDuel’. Despite the cost adjustments, PPB governance declares positive interim H1 …
Read More »
Kindred Group Plc European sports betting subsidiary Unibet has broadened its sponsorship portfolio confirming that it has become the official betting partner to the ‘FIDE World Chess Championship Match’ (London 9-28 November). The bookmaker confirms a ‘ground-breaking deal’ with principal organiser World Chess, becoming the first betting partner of a FIDE syndicated event. World Chess expects a sell-out crowd for …
Read More »
In time for the forthcoming season, BetVictor has unveiled the launch of its new competition, “Best Bet Wins”. The promotion commences in time for the first round of Premier League games and it replaces “Golden Goal”, which the operator has been running for the last two seasons. Best Bet Wins works in the same way as the successful World Cup campaign, “The …
Read More »
To coincide with the start of the new football season, the Professional Players Federation (PPF) has unveiled a new series of short films highlighting some key messages around betting integrity in sport. The films have been produced in partnership with and funded by the PPF’s betting integrity partners – Betway, Paddy Power Betfair and Bet365. The series features contributions from …
Read More »
Technology from Sportcast has helped Ladbrokes Australia to launch the industry’s first limitation free accumulator betting product. The operator’s Multiverse platform enables punters to combine any selection, including Same Game Multis powered by Sportcast and singles bets from any sport or racing event, within the same accumulator. After adding selections, punters can switch on or off any combinations of singles …
Read More »
One of the newest sports betting licensees in Poland has become the first sportsbook in the country to offer “real cashout” through software provided by SB Betting Software. TOTALbet, part of the ZPR Media Group which owns several tv and radio channels, as well as a successful daily newspaper, is now vying for a share of the highly regulated Polish …
Read More »
Frustration at the Irish government’s inability to reform the nation’s gambling framework has led the Irish Bookmakers Association (IBA) to form an independent trust funding gambling-harm prevention services. The fund is being developed by IBA chair Sharon Byrne, who seeks the support of national health charities in creating an Irish network for tackling and preventing gambling addictions. Speaking to The …
Read More »
Online betting exchange Smarkets, has confirmed to SBC that it has released the beta version of its upcoming ‘True-Price’ sportsbook app – ‘SBK’. At present, SBK is the working title for its pending sportsbook, which is an app-only platform and uses the Smarkets exchange pricing with a simpler layout where selections can only be backed. Furthermore, users will also be …
Read More »
SBC News Voice of the Sports Betting Industry