Sportsbook

Continuing its expansion strategy, LeoVegas has confirmed its submission for a new Swedish licence. The firm has outlined its looking to gain a licence that encompasses casino and sports betting in the country, which recently commenced an application process ahead of the restructuring of its national gambling laws. Group CEO Gustaf Hagman commented: “While it has been known for some time …

SportPesa and Everton Football Club have seen their partnership rewarded, at the recent Sports Industry Awards function held in Johannesburg, South Africa. Scooping the Best African Sponsorship and Pan-Africa Campaign of the Year awards, the sponsorship has been celebrated for bringing Premier League football to East Africa for the first time. Mark Rollings, Head of Partnership Management at Everton Football …

Stockholm-listed Kindred Group Plc has backed the development and translation of a free ‘Gambling Therapy’ app for its Nordic home markets. The app has been co-developed by Kindred and international gambling support/charity group Gambling Therapy. “The Gambling Therapy app is free and has been designed to help those that are struggling with problem gambling by providing easy access information and …

Racing specialist online bookmaker Black Type (blacktype.bet), has launched its Best Odds Guaranteed (BOG) prices and markets on all British and Irish horseracing events. Black Type which seeks to become the leading online destination for racing punters of all levels of experience, states that it is committed to delivering its customers the best market prices across its home market racing …

Gibraltar-headquartered bookmaker BetVictor has announced plans to give all customers the opportunity to win up to £500 on every UK & Ireland horse race – irrespective of the grade. As of today, when placing a single bet as normal, customers will be presented with the option of selecting Guaranteed Bet, a new market which will give customers the chance to …

European online bookmaker Marathonbet has raised eyebrows confirming that it will act as official shirt sponsor of Serie A football club SS Lazio. Marathonbet details that it has secured a fixed short-term sponsorship with Lazio, which will terminate in January 2019 as the Italian government imposes its blanket ban on betting/gambling advertising, sponsorships and marketing across all media and sports …

New industry incumbent Bethard Group has confirmed that it has secured a Danish online gambling licence, expanding the firm’s Scandinavian footprint. Launched in Q1 2018, Malta-based Bethard seeks to become the industry’s fastest growth online gambling proposition. Updating the market, Co-Founder and CEO Erik Sharp detailed that his firm was positioning itself to expand its services aggressively within in multiple markets …

Betway has confirmed the appointment of Saatchi & Saatchi London as its new lead creative agency, as the online bookmaker finalises its marketing restructure. Saatchi & Saatchi, one of the highest profile international marketing agencies will work on Betway’s multi-million £/€ Pan-European account, developing creative concepts for the UK, Ireland, Spain, Germany and Belgium as key target markets for the …