LeoVegas Championship

Responsible gambling key to LeoVegas’ bid for Swedish licence

Continuing its expansion strategy, LeoVegas has confirmed its submission for a new Swedish licence.

The firm has outlined its looking to gain a licence that encompasses casino and sports betting in the country, which recently commenced an application process ahead of the restructuring of its national gambling laws.

Group CEO Gustaf Hagman commented: “While it has been known for some time that Sweden is introducing a local licence system, it is very exciting to formally submit an application and is something we have been looking forward to for a long time. Sweden’s becoming a locally regulated market is a milestone for Sweden, the industry and LeoVegas.

“Now, for the first time, everyone can compete on equal terms in a regulated environment, where responsible gaming is a very important part. We believe we have great opportunities to continue gaining market shares in the Swedish market. LeoVegas is a company that operates on several regulated markets and thus has the right tools and knowledge to create sustainable and strong growth.”

The operator also emphasised that it will maximise its LeoSafePlay platform to help strengthen its position in the Swedish market and ensure that it complies with the fresh regulations brought into place in the country.

LeoSafePlay is the firm’s responsible gambling tool and is operated as a standalone business unit in order to create the best conditions for the next generation system of responsible gaming based on machine learning and artificial intelligence.

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