Sportsbook

Sports betting helps Fortuna boast strong H1 2014

Eastern European focused sports betting operator Fortuna Entertainment, cited increased sports betting activity as its key factor for its improved performance during the first half of 2014. Fortuna reported an increase in wagering of 20.8% during the opening half of 2014, with wager amounts totaling €333.2 million (£264 million). Sports betting contributed to 97.6% of wagering with €325,3 million. Due …

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Betfred launches new nationwide marketing campaign

Manchester sports betting operator, Betfred has announced the launch of a new multi channel / muti content marketing campaign, created by new creative agency Brothers and Sisters. The new campaign named ‘the dudes’ will replace the existing Betfred “you’ll love a bit of Betfred” campaign, as Betfred look to promote it’s sports betting offers to a new audience. The campaign …

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Betclic hires Svensson for commercial strategy role

Former Mr Green Chief Marketing Office Henrik Svensson, has been hired by European sports betting operator Betclic Everest, to oversee development marketing and commercial projects. Betclic informed staff this week, that Svensson would be joining Betclic’s commercial and marketing division on 1 September. Svensson, will work between Everest Betclic offices in Malta and London. Svensson will be tasked with helping …

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Paddy Power profit hit by customer friendly results

Paddy Power’s operating profit fell by 14% to €60.1 millon (£47.83 million) during the first half of the 2014, the betting and gaming operator stated that it had been hit a run of unfavourable results. The operator stated that despite a poor first half to 2014, it expected a stonger second performance, despite an €11m headwind from product fees, new …

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Affinity Gaming appoints Michael Silberling as CEO

Las Vegas based sports betting operator Affinity Gaming have announced the appointment of  Michael Silberling as Chief Executive Officer. Michael Silberling,  succeeds David Ross, effective immediately, has also been named a member of the Board of Directors ). Mr. Silberling joins Affinity from a senior leadership position at Caesars Entertainment Corporation, formerly known as Harrah’s Entertainment Inc., with more than …

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ASA reprimands Ladbrokes over Christ the Redeemer advert

The UK Advertising Standard Authority (ASA) has reprimanded Ladbrokes for causing offence by displaying an advert for betting exchange subsidiary Betdaq in which Rio de Janeiro’s Christ the Redeemer statue is wearing a Betdaq purple and white football shirt. The advert which ran during this summer’s FIFA World Cup in Brazil, was displayed on the Betdaq.com website, and featured the …

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Sweden regulated market sees further decline

Lotteriinspektionen Sweden’s Gambling and Lottery Authority, published its national gambling H1 2014 report showing a decline in revenues of 3% year on year. The poor performance figures showed nearly all verticals (apart from sports betting), down in revenues for the first half of 2014. The market report, showed that regulatd operators had a gross turnover of SEK19.3bn (£1.6bn), however gaming …

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Betfair partners with Sphonic for ID & KYC services

Betfair chooses London based Sphonic’s innovative Identity & Risk Management solution, designed ‘to solve industry-wide challenges in digital identity management and fraud prevention. Sphonic’s Workflow Manager (WFM) solution from Sphonic will enable Betfair to build a complete digital picture of each of its customers, allowing them to combine data from a variety of sources for unparalleled visibility over their user …

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James Taylor – Yieldify – Thinking in Real Time

James Taylor, International Business Development Manager for Yieldify, one of Britain’s fastest growing digital marketing start-ups, tells SBC that with growing marketing and retention costs, igaming operators can no longer disregard real time data and marketing actions. Yieldify  is a multi-channel analytics and remarketing platform that helps e-businesses drive incremental revenue from their website. Their technology works by tracking user …

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Monsoon Meetup Networking Evening: Meet the Sponsors

The next Sports Betting Community Asia and Asia Gambling Brief iGaming Industry Networking Evening will be held on Thursday the 4th of September at the exclusive 71 Gramercy lounge and nightclub in Makati. Dubbed our ‘Monsoon Meetup’, the best networking event in Asia is as always free to attend and made possible by our generous sponsors. The SBC Asia and …

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