Unibet to sell off Kambi Sports Solutions

kambiSwedish listed igaming operator – Unibet is set to offload its 95% stake in sports betting service provider Kambi Sports Solutions. The operators senior management are set to take the decision to financially separate its B2B division, as it believes separation away from Unibet operations will aid Kambi Sports future growth within the online sports betting market.

Unibet are set to propose the separation of Kambi Sports Solutions at its Annual General Meeting (AGM) on 24 May, if the actions are approved by the Unibet board, the operator will look to offload its 95% ownership of shares on the Stockholm NASDAQ OMX.

Unibet will remain serviced by Kambi Sports, who additionally  provide online sports betting systems  for operators – 888sports, Paf and Interwetten Sports. It is believed that Kambi Sports ties to Unibet had on occasions proven to be an obstacle in it obtaining additional partners.

In 2010, Unibet Plc under ex CEO Petter Nylander decided that the operator would outsource its homegrown sports betting platform, creating Unibet’s B2B business arm – Kambi Sports Solutions.

Present CEO Henrik Tjärnström noted that the service provider had grown and acquired established operators under Unibet ownership, however the decision to separate was likely to be a ‘logical conclusion’, with Unibet understanding that Kambi Sports was always likely to become a separate entity.

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