Sportsbook

BtoBet will now offer an extended suite of managed services through STM Gaming, its certified partner in Africa, in a deal which will ‘further consolidate’ the platform provider’s position in the African igaming market. Upon the announcement, BtoBet explained that the additional services will make it easier for operators to enter the African market, giving them access to the ‘vast …

Scientific Games has acquired sports betting innovation studio SportCast to strengthen SG Digital’s sportsbook technology unit. Operating since 2013, SportCast is recognised as a leading developer of customised betting components and market solutions for sportsbook operators.  The London-based studio is credited as the original developer of the BetBuilder product – a transformative innovation that allowed online sportsbook players to build …

Peers for Gambling Reform (PGR) has published the findings of its latest report, arguing that an overhaul of UK gambling laws would likely have positive societal outcomes on employment, tax revenue and employee earnings. NERA was commissioned to undertake an ‘economic assessment’ of recommended industry reforms that have been suggested as part of the government’s generational review of the 2005 …

Esports Entertainment Group (EEG) has secured definitive terms to acquire Malta-based online gambling operator Bethard Group Ltd, as the company continues to expand its European sportsbook profile. Nasdaq-listed EEG confirmed that it had reached an agreement with Gameday Group – the operating firm of Bethard – to acquire its asset for €16 million ($19.5m) cash and a guarantee of 12% …

William Hill has made the first steps into expanding into the burgeoning South American gambling landscape, building on its acquisition of Alfabet SAS to launch in Colombia. The acquisition of Alfabet was initially conducted in December 2020, in a deal which saw the then Gibraltar and UK-based operator acquire a majority stake in the company which has operated the BetAlfa.co …

The Hong Kong Jockey Club (HKJC) has expanded into football via the launch of its ‘GoalX’ mobile app, providing information on football matches, live statistics, betting and live game watch along. Only available to bettors in Hong Kong over the age of 18, the app aims to offer a ‘personalised journey’ and a ‘brand-new digital experience for customers’ via enabling …

Paddy Power, the son of the owner of the bookmaker-of-the-same-name David Power, has raised over €500,000 in crowdfunding for his American SportZ Exchange (ASX) sports trading platform. The ASX project was founded in 2019 whilst a beta version was launched in 2020, and will function as a ‘stock market’ for sports, combining fantasy sports and financial markets, enabling fans to …