Sportsbook

The aftermath of the UK Gambling Commission’s (UKGC) new rules on betting and gaming bonus promotions saw a flurry of reactions, with some industry stakeholders branding the regulatory changes as the end of cross-selling. This is not the case however, and now that the dust has settled and people have had a bit more time to process and analyse the …

Sportradar AG has set out to deliver an unmatched scale in global sports and  betting, captured by the accelerated development of its proprietary technologies and strategic acquisitions. The message was delivered at the Nasdaq technology group’s investor day, where the Sportradar leadership team set its vision to become “the engine of the sports world”. In 2025, Sportradar celebrated the 25th …

Australian challenger brand BlueBet has stated that it is nearing a market share between 10%-15% after completing its acquisition of TopSport this week. The company, which trades as betr after merging with its fellow challenger betting brand last year, secured terms to acquire TopSport just two months ago with a price tag of AU$15m (£7.3m). TopSport is active in the …

Digitain has taken  its European expansion forward with a new strategic partner in Poland, Betters.pl.  With the partnership now officially live, Digitain will feed its sportsbook API solution straight into Betters’ sports betting offering.  Having first launched in 2021, Betters’ in-depth knowledge of the Polish betting landscape has also proved valuable for international players looking to tackle the market before, …

Ladbrokes is embarking on a charitable initiative with its partner Liverpool FC, coming at a time of heightened scrutiny on gambling’s sports marketing partnerships which has made CSR arrangements even more important. As the official betting partner of Liverpool FC, the Entain-owned betting brand is looking to play a part in the LFC Foundation’s ambitious target of supporting 500,000 people …

Emily Thompson, Content Writer and Researcher at CasinoRank, analyses patterns of behaviour between sports bettors and online casino players and hints at how operators should differentiate their approach between the two groups. As the iGaming landscape evolves, the convergence of casino gaming and sports betting has become a defining trend, blurring the lines between two once-distinct worlds. Yet, beneath this …

The Malta Gaming Authority (MGA) has confirmed that it has ‘no connection’ with Birmingham City FC’s new betting partner GOD55. The regulator’s statement comes after a joint investigation by iGaming Expert and Insider Sport, which found that GOD55 is not MGA licensed despite its claims to be so. GOD55 signed a sponsorship deal with Birmingham City earlier this month, the …

BVGroup, in partnership with Rhino Entertainment Group, has launched Puntit as the first brand under its Software-as-a-Service (SaaS) model. Aiming to ‘set the stage’ for future growth, the deal sees Rhino make its first move into the sportsbook market with Puntit – powered by BVGroup’s proprietary sportsbook technology and previous experience in the sector. “We are thrilled to partner with …

German online sportsbook bet-at-home has reported resilient financial results against headwinds in its home market and challenging conditions in overseas sectors. The company revealed revenue of €52.3m in 2024, up 11.6% from €46.2m the year prior, while EBITDA was up x% from €2.4m to €4.8m. Revenue fell in line with its forecast for 2024, while EBITDA exceeded expectations. In both …

Irish betting and gaming companies, from bookmakers to tech developers, have been requested to register their interest in a gambling licence under its new framework. The Gambling Regulatory Authority of Ireland (GRAI) has shared the request across social media channels, stating that it wants to make the licensing process as seamless as possible. “To assist in our preparations for the …