Sport

News about sports business

Has gambling advertising reached its watershed?

SBC News Has gambling advertising reached its watershed?

Today Helen Grant MP described gambling advertising as ‘pervasive’ while announcing a set of measures clamping down on the betting industry, put together as much for enhanced player protection as they have with one eye on next’s year’s General Election. While it obviously isn’t a good sign for the gambling industry (or indeed the TV companies), the government has actually …

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Kambi to provide 32Red with sportsbook

SBC News Kambi to provide 32Red with sportsbook

32Red Plc has entered into an agreement with Kambi Sports Solutions to deliver a fully managed sportsbook solution. The agreement will enable 32Red to offer a significantly upgraded sports betting experience to its customers through online and mobile channels. The new sportsbook will be fully integrated with 32Red’s Microgaming platform, enabling players to move seamlessly between casino and sports and …

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Perumal book rocks football world amid claims of World Cup match fixing

SBC News Perumal book rocks football world amid claims of World Cup match fixing

Convicted Singaporean match-fixer Wilson Raj Perumal has made claims that he assisted in the qualification campaigns of international football sides Honduras and Nigeria in reaching the 2010 FIFA World Cup in South Africa. In a new book published this Monday, the self confessed match fixer sheds details on how his company Football4U helped fix matches, bribe players and influence FIFA …

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Microgaming has a Football Star

SBC News Microgaming has a Football Star

Microgaming  is launching two new Casino games in May, Football Star and Cool Wolf. Microgaming is releasing a football-themed online slot, Football Star, to appeal to footy fans around the globe ahead of the World Cup in Brazil. Bright graphics, striking animations and a fan-filled stadium set the scene in this five reel, 243 ways-to-win slot. There are plenty of …

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Betting on Football feature: A history of shirt sponsorship in football

SBC News Betting on Football feature: A history of shirt sponsorship in football

With the announcement of Manchester United’s record breaking initial £44.75m per year shirt deal with Chevrolet, a time when teams played without commercial association in just their club’s colours seems a world away from the modern game. You needn’t look back far however; it was not until 1977 that the FA lifted their official ban on kit sponsorship and today …

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Football favourites impact William Hill profits

SBC News Football favourites impact William Hill profits

Two weekends of winning favourites on the football has severely impacted William Hill’s Q1 figures, with the bookmaker announcing a 14% drop in operating profit for the period. The two weekends of ‘unfavourable sporting results’ saw a 25% drop in operating profit for the firm’s retail business and a 6% drop in its online sportsbook. However the firm also marked …

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Does pay equal performance?

SBC News Does pay equal performance?

Thirteen European football clubs are amongst the world’s top 50 sports teams when it comes to multi-million euro salaries, the Global Sports Salaries Survey 2014 reveals. While massive pay-packets entice the globe’s best players and performers, punters love a dreamer and rule breaker. But could the answer to finally cracking stubborn footy accumulators and bets lie in the amount a …

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Social Ad Group’s Oliver Southgate on reaching your audience

SBC News Social Ad Group's Oliver Southgate on reaching your audience

Start-up business The Social Ad Group takes social media content produced by sports journalists and pundits, and looks for outcomes from a sports betting angle, giving users the chance to bet on people’s insider knowledge, hints and tips. The firm recently won Best use of Technology by a Bookmaker or Gaming Company at the Sports Technology Awards. Chief Technology Officer …

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Mark McGuinness: Could iBeacons be used to communicate to sports bettors?

SBC News Mark McGuinness: Could iBeacons be used to communicate to sports bettors?

SBC Business writer Mark McGuinness of Mainstream Marketing & Communications looks at the potential for the industry to harness one of the latest developments – the iBeacon. Our industry is encountering momentous change on a daily basis. In fact our digital lives are changing so much. We don’t even know it’s happening as they way in which we connect and communicate …

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