Sport

AS Roma has signed a sponsorship agreement with Sisal Matchpoint ahead of the 2016/17 season. The company will become the official betting partner of the Rome-based club for a single season, with the option to renew the deal for further years. Sisal will receive significant exposure around the club’s Stadio Olympico and create a number of digital activations for the club’s …

Asian-focused online betting operator TLCBET has been announced as official betting partner of Middlesbrough FC for Premier League season 2016/17. TLCBET marketing confirmed its ‘Boro’ betting partnership ahead of this weekend’s start of the English Premier League, as newly promoted Middlesbrough take on Stoke City. The betting partnership will see TLCBET promoted throughout Middlesbrough’s Riverside Stadium (capacity – 34,000), and …

Having been stung by Leicester City’s fairytale Premier League 2015/16 championship win, UK bookmakers appear to have put an end to their long-odds offerings, as they gear up for a new season of English football. Ladbrokes a major victim of The Foxes’ title victory, reported that they had suffered a £3 million hit as football punters cashed-in on starter odds …

Sky Sports’ acquisition of the Chinese Super League’s (CSL) UK TV rights has seen immediate demand, from subscribers, for coverage via the Goalscorer Prices & Settlement (GPS) feed.  The CSL has made waves this year with a huge push toward attracting top European talent via its, seemingly, limitless pockets. The likes of Alex Teixeira, Jackson Martinez and Ramires have made …

William Hill has signed a deal to become Chelsea FC’s new official betting partner, in a three-year collaboration with the 2014/15 Premier League champions. The bookmaker will also host Chelsea’s match day betting service at Stamford Bridge, allowing fans to place bets at the stadium on the day of the game and collect winnings from any one of more than …

Championship football club Derby County has announced that Coral will be its official betting and gaming partner until the end of the 2018/19 season. Coral will offer a full cash betting service at the iPro Stadium on match days, with betting stations located around the ground. This stadium betting service will be operated by BD Stadia, market leaders in betting …

English Premier League Champions Leicester City FC have announced Amaya Inc online betting subsidiary BetStars as its official European Betting Partner as the Foxes make their Champions League debut in season 2016/17. Announcing the partnership this morning, Leicester City management detailed that the BetStars brand would receive high coverage placement throughout The King Power Stadium (capacity: 32,000) during season 2016/17 …

888sport has launched an interesting partnership as the first main sponsor to simultaneously sponsor four EFL Championship teams for the 2016/17 season by offering fans free travel to away games until Christmas.  As one of the most watched leagues in world football, 888sport believes that the Championship is the right platform for its sponsorships efforts which will include sponsoring Birmingham …

The much anticipated FanDuel DFS product for the UK market has now been announced and launched by the operator. The fantasy sports operator, which launched in Edinburgh in 2009 and took the States by storm, has now gone live with its product created exclusively for the UK’s football fans. There is an initial focus on the Premier League, and it will be available to …

Málaga Club de Fútbol has revealed that online bookmaker Marathonbet will be its main sponsor for the next two seasons.  The terms of the deal will ensure that the Marathonbet brand will feature on the front of Málaga’s match and training shirts over that period and will have a dominant presence at La Rosaleda Stadium. The option for a third season of …