William Hill has announced the signing of unified world heavyweight champion, Anthony Joshua OBE, as its new global brand ambassador. The sporting icon has signed an initial one-year deal with the bookmaker and will feature in the company’s exciting new integrated advertising campaigns over the next twelve months. AJ will also appear in the firm’s social media and PR activities, …
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Social pools betting network i-pools recently launched the UK’s first real-money Daily Fantasy Racing games, with the aim of offering punters an alternative to fixed-odds markets and totaliser betting. SBC caught up with i-pools Founder Tristan McDonald to find out more. SBC: Hi Tristan! Firstly can you begin by introducing the concept of Daily Fantasy Racing pools and what it …
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The English Football Association has revealed that for the upcoming season, red and yellow cards will be handed to managers for touchline misconduct. The sanctions will be enforced in the FA Cup, Football League, EFL Cup, EFL Trophy and National League, however in the Premier League managers will receive a verbal caution if the officials deem they have behaved irresponsibly. …
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The new Scottish Premiership season kicks off on Saturday, with the league seemingly rejuvenated by the Hollywood appointment of Steven Gerrard as Rangers manager. Whether or not a serious title challenge can be mounted by the Ibrox club, a figure of Gerrard’s stature is a welcome addition to Scottish football, particularly in the wake of the hyperbole surrounding Adam Rooney’s transfer …
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Aligning your brand with a particular sport or team is widely recognised as a hugely effective way to drive fresh interest amongst a potentially huge audience, bringing with it a plethora of benefits along the way. As part of a concerted effort within the recently entered German market, sports betting provider Betano.com, launched a little over two years ago by …
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SBOBET has agreed to become Borussia Dortmund’s official betting partner in Asia, a deal described by the Head of the Ruhr giants’ Asia office as “a huge step” that will help the club get “even closer” to its Asian fans. In a landmark deal, the Celton Manx-operated SBOBET and BVB‘s partnership will kickoff at the start of the 2018-19 Bundesliga …
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With the season almost upon us, this edition of SBC’s On The Ball places a key focus on the evolving landscape for football broadcasting. Looking at the gripping trailer for Manchester City’s Amazon, the continued expansion of Eleven Sports and a new deal for Euro 2020. A championship winning trailer In what can only be described as a gripping teaser …
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Non-league Altrincham FC has renamed its main stand the FootyAccumulators.com Stand in time for the new season, after striking a sponsorship deal with Manchester-based CheckdMedia. The deal will include regular collaborations and access to exclusive content, as Altrincham look to continue their recent success following promotion back into the National League. Altrincham Director Lawrence Looney, who was a key player in …
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On the back of a successful second quarter of 2018, turnkey sports betting service Kambi is setting its sights on expansion across a number of key markets. Aided by the beginning of the Russia World Cup, hailed as “a huge success for Kambi and our operators, with turnover, revenues and active players reaching all time highs” by CEO Kristian Nylén, …
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Daily Fantasy Sports (DFS) platform Sportito has renewed its partnership deal with English Championship club Queens Park Rangers. The Italy-based firm will remain as the club’s “Official Fantasy Sports Partner” for the 2018/19 season. The pair continue over their successful partnership agreement from last season, which continues to be a mutual commitment. The enthusiasm of the QPR fans and the …
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